With a strong unique selling proposition, you can: Attract new customers Retain existing ones (and build loyalty) Reduce customer churn rate For the "current legal issue" question, does the topic need to be a strictly legal issue or a commercial issue? Caitlin was first introduced to Addleshaw Goddard in the first year of her law studies at the University of York. 2023 Addleshaw Goddard LLP (SRA ID 440721) - all rights reserved. The CAIWU protest on 9 August, for example, will move from Addleshaws in the morning to office . Addleshaw Goddard is well known to be in the market for a merger and reports of talks have circulated on and off for years. The firm has about 1,400 lawyers in 16 offices, spread across three continents. See below just some of the examples of how we have delivered impact. Since around 2015 the tech management, innovation, non-legal consulting, and new service delivery needs of . Here's why it caught the judges' eye: The campaign centred around striking origami imagery representing the company's core products and services. Grove cites the example of a recent campaign by his firm that started off by gauging the opinions of clients on proposals for regulatory reform after the 2008 financial crisis. We are not a corporate faceless organisation talking to other corporate faceless organisations. Test. Global law firm Addleshaw Goddard, which has three offices in Scotland, is seeking high-calibre, high-growth tech firms to join an accelerator for those looking to become a major name. Its therefore safe to say the firm is growing rapidly, but do the financials support their optimistic goal to double in size by 2025? Trainees are certainly given as much responsibility as you can prove you can handle, with one trainee revealing they had great hands on responsibility from the get go I was drafting and negotiating pretty lengthy & complex deeds of release in my first three weeks of my first seat in Finance with a Silver Circle firm on the other side. About us Embracing new technology tools and channels can also help firms differentiate themselves. Addleshaw Goddard opportunities. She has been with Addleshaws since her training contract, which she completed in 2019. Recruiters are on the lookout for good academics overall and one extra B need not dent your . It was created by the City of London Solicitors Company, City Solicitors Educational Trust (CSET) and The Legal Education Foundation (TLEF), and is supported by the City of London Law Society (CLLS) and leading law firms including Addleshaw Goddard. We are also increasing the training for everyone involved in the recruitment process to ensure that we select people based on their ability, potential and nothing else. A unique selling proposition (also referred to as a USP) is the one thing that makes your business better than the competition. Here's why it caught the judges' eye: The campaign centred around. What is a unique selling proposition (USP)? For mid-tier firms such as Addleshaw Goddard, it is all about business development (a posh word for sales, say pundits). As this rookie explains, I sometimes think it would be helpful to have the background knowledge that comes with completing these smaller tasks (such as applications to the land registry). The commercial firm seems a happy ship right now, rating highly for supportive peers among other categories. just to add my two cents here - try to stick to maybe 2 or 3 points here as you really want to be showing some analysis. Through this partnership, our Legal Access Week students benefit from additional work experience with in-house legal teams at a number of well-known companies. But come October this may change, Gauke argues: Marketing professionals will be able to become partners [in law firms] and they will have a direct influence on the business., Whatever strategy you pursue to make your firm stand out, you need consistency and staying power. A senior Addleshaw Goddard partner has left, too, following an investigation into allegations of bullying, harassment, and pregnancy and maternity discrimination conducted by a fellow partner and the HR director. When one of the world's leading automotive companies purchased a large plot for a major new factory, there wasn't enough power to support their ambitious growth plans. . Find out how you can enter now. Just some examples include: Here are just the latest examples Each of those examples and more were representative of one of the core tenets to which Addleshaw Goddard adheres, and was a visually distinct way of demonstrating that to prospective clients. Addleshaw's merger . Addleshaw Goddard | Training contracts, vacation schemes and graduate legal careers Solicitors Addleshaw Goddard Milton Gate, 60 Chiswell Street, London EC1Y 4AG. I also oversee the whole of the Starters, Movers & Leavers process to ensure all accounts are set up & decommissioned . 15th June 2021 artificiallawyer Law Firm Innovation 1. The Lawyer has updated security and added new features that can't run on this version of Internet Explorer in accordance with Microsoft's end of life notice for Internet Explorer 11. Addleshaw Goddard's culture is built on openness, challenge and support. This campaign was a winner at The Drum B2B Awards 2022. They appoint us time and again, in over 90 countries. Copyright 2023 Legal Cheek Ltd. All Rights Reserved. Our reputation is something we are proud of, and constantly invest in. help them in multiple industries and in over 90 countries. Leeds, United Kingdom. Clients that appoint us return to us. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. We Thank you everyone for your support. Email firm Visit website +971 4 350 6400 971 4 354 4944. To that end, the team created origami based on company balance sheets and company cash, including an origami balance sheet bird escaping from a cage, an origami balance sheet rhinoceros, and a boxer with origami boxing gloves brought to life how the firm focuses on protecting businesses. The problems our clients bring us vary. Addleshaw Goddard and Linklaters are advising on the sale of premium rum brand Don Papa to drinks giant Diageo. Gold Member. Addleshaw said in pursuing its Asian expansion, the firm will now revert to a "best friend" approach, as it has done in Japan through its exclusive deal with Tokyo law firm Hashidate Law Office.. ! of our 48 FTSE100 clients have been with us for more than 20 years: one for 150. The trainee chat is very active and you know that, no matter how stupid the question, you always have somebody to go to.. The partner sent his target a link to the firms website with its views on regulatory reform and another link to related media coverage including quotes from some of the firms partners: This was the trigger for getting an email back that said, "this is really interesting, we have forwarded it to the senior management team, perhaps you would like to come in and give us a briefing.". 40,000+ pages of leasehold contracts. The firm also has a strong interest in tech, and offers trainees a six-month lawtech seat working alongside lawyers and technologists to develop products in its industry leading Innovation and Legal Technology group, who insiders praise as being really supportive and helpful. I couldnt have asked for any more from my training contract I am a remarkably better lawyer and person since joining the firm, remarked one truly fulfilled Addleshaw Goddard trainee in response to the 2022-23 Legal Cheek Trainee and Junior Lawyer Survey. to complete a lease review of a retailers 189-site The business, people and all 25 . Grove explains how this helped one of the firms partners establish contacts with a senior management team at a large American bank. We're there for each other, there for our clients and there until the job is done excellently. including cases involving the mis-selling of . Learn. Moss explains that the truth is that we are very personal in the way we work with our clients. This idealised portrayal of life as a solicitor could not be further from the world in which many solicitors now need to operate, though there is something to learn from his empathetic manner. We We are committed to reducing and, where possible, eliminating our environmental impact. Aster Crawshaw Image courtesy of Addleshaw Goddard Top 25 UK law firm Addleshaw Goddard (AG) has elected Aster Crawshaw, a partner in its professional practices group, as its next senior partner. Chambers Student, the students companion to the legal profession, gives the truth about law firms and the Bar. Every transformation project is different and we wanted to understand current executive perspectives. Addleshaw Goddard Every application includes expert line-by-line commentary to help you craft your own successful application Successful Vacation Scheme Application #1 9.99 Questions asked: Please outline why you wish to pursue a career in commercial law? Mishcon de Reya has been also working hard to cut a distinctive profile in the market. Welcome to international law firm Addleshaw Goddard. Not just once, but again and again. Welcome to international law firm Addleshaw Goddard. And while the challenges they bring us vary, we solve them with the same, single-minded focus: finding the smartest way to achieve the biggest impact. Each year, over 3000 major businesses, including 48 FTSE 100 companies, trust us to deliver. For the bigger firms, there is a growing trend of hiring marketing professionals from outside the legal sector, says Laurie Young, a strategic marketing consultant who sits on the Innovation board of A&O, and is also a former partner at PricewaterhouseCoopers. Legal expertise seamlessly combined with technology, resourcing solutions, insight and strategic advice delivering real impact for 2,500+ companies. The slogan, he explains, brings together both a truth and an ambition. Crawshaw was made up to partner in 2010 and has been an active member of Addleshaws professional services group, led by William Wastie. The key, he concludes, is to put a sensible structure around what they are already doing, rather than importing stupid ideas from other industries. For example, Addleshaw Goddard has developed a Client Development Centre, which provides support to clients senior in-house legal teams with customised legal training and updates, help and advice with secondments, and business-simulation training programmes, among other services. We have also removed our minimum A-level requirement to allow a more diverse pool of candidates to apply for training contracts at Addleshaw Goddard. Andrew Hedley of Hedley Consulting says: If you pick half a dozen firms competing in the same sort of market, they all say the same things: that they are commercial and client focused, that they deliver on time and that they understand clients needs., He adds: Because firms fail to differentiate they end up competing on price. Addleshaw Booth was Northern and ambitious, with plenty of heft in Manchester and Leeds, especially for corporate, finance and property work. Addleshaw Goddard won at The Drum Awards for B2B 2022 in the B2B Print/Illustration or Imagery award for its striking campaign. Lightfoot argues that firms should not take these skills for granted, but rather invest in structured career development programmes to train lawyers in such skills and how to apply them. Its part-marketing and part-client interaction, explains Sapsford. Nobody knows, News focus: Legal sector remains resistant to a four-day week. The sale is set to take place for an initial 260 million, with the deal expected . We care about the way we do business and have developed a CSR agenda that reflects our commitment to our stakeholders and developing local communities. Welcome to international law firm Addleshaw Goddard. We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. In the UK, AG has established bases in London, Manchester, Leeds, Edinburgh, Glasgow and Aberdeen (its Scottish presence being established in 2017 following a successful merger with HBJ). (approx. All new starters are still awarded a generous sum of 300-350 for WFH kit, and the firms hybrid working policy means rookies spend a minimum of two days in the office and can decide where to spend the remaining days. For example, at the firms events and conferences, partners make presentations to clients as if they were from a bank or large accounting firm rather than being the archetypal lawyer. Partners in law firm Addleshaw Goddard are toasting a 23% increase in their share of annual profits during the year to April 30. Looking further afield, the firm has offices across Asia and the Middle East, although it should be noted that its Hong Kong office is set to close following the expiry of its lease. By contrast, Theodore Goddard was a mid-size London firm with a pleasant atmosphere, some interesting media and entertainment work and what now seems the incredibly quaint practice of guaranteeing all trainees jobs on qualification. So in partnership with Financial Times Focus we interviewed 250 European business executives. Firm Profile. Legal Apprenticeship Scheme The plot sales extranet, which earned the firm a stand out submission in the FT Innovative Lawyers Awards 2010, is designed to help developers, including housing associations, sell housing plots by providing 24/7 access to all necessary legal documents and information needed by a potential buyer. There are also plenty of networks and committees to become involved with at Addleshaw Goddard. News focus: Is the courts reform programme working? AL FATTAN CURRENCY HOUSE, DUBAI INTERNATIONAL FINANCIAL CENTRE, PO BOX 506555. 4 min. If you get that right you enhance your brand, if you get that wrong you damage it.. We organise a wide range of webinars, seminars, conferences and networking event for our members. Cruickshank and Wilson both joined Dentons as partners in 2017, after the firms merger with Glasgow-headquartered Maclay Murray & Spens. At Addleshaw Goddard, we are more than just exceptional lawyers: we are leaders in client investment and understanding. May 1, 2020. Richard Grove, marketing and business development director at A&O, says: Marketing, business development and communications all form one function. In Kingdom, a TV drama, Stephen Fry plays Peter Kingdom, a local solicitor with a natural human and personal touch, going out of his way to help the locals in a small town in Norfolk. In terms of creative execution, the imagery speaks for itself. By comparison with the wider industry, AG is quite good for work/life balance, one insider reflects. There are also plenty of resources within Addleshaw Goddard that trainees can utilise such as PLC, Lexis Nexis, Addleshaw Goddard's research and knowledge services and numerous e-learning modules. Each year, around 40 students from years 12 and 13 take part in our Legal Access Week Programme.Social Mobility Business Partnership (SMBP)We are a member of the SMBP in Manchester and Leeds, where we partner with our own clients and other businesses to meet our respective social mobility commitments. While it depends on the time of year, seat you are in and the work you have on, rookies report that weekends and holidays are (almost) always respected and partners are appreciative of any late-night finishes. partners with the Black Solicitor's Network and Queer Lawyers of TomorrowRemoving barriers so that talent can shineA key focus for Addleshaw Goddard is diversifying our trainee talent. The full list of winners can be found here. Client intimacy is something TLT appears to take seriously. Discover the most relevant business news, access our law firm analysis, and receive our best advice for aspiring lawyers. 40 AG practice areas ranked in Tier 1 across the UK in legal directories 2021. Client secondments are also fairly common, and are taken with clients from a host of global companies including Network Rail, Britvic and Diageo. As Jaysen said, it is a new client so show an appreciation of what that might mean and always remember that a client's needs come first. The new partnership that we helped forge for DP Worldwill unlock Africas trade potential, creating 138,000 jobs andgiving 35 million people better access to vital goods and food supplies. Addleshaw Goddard uses Kira, machine learning software that identifies and extracts particular legal provisions from contracts and other documents. If the decent salary isnt quite enough to tempt you, then consider the perks: they include a gym subsidy, private health and dental care, and regular themed events in the canteens. Addleshaw Goddard (AG) are a premium business law firm and provide a full range of commercial legal services to businesses. It brings you quick, access to the library catalogue and value added legal information sources. 8,075. Access breaking news, comment and unrivalled data-rich analysis about the stories happening in the legal market by subscribing to The Lawyer today. IT Asset Manager. This despite what it described was a "difficult year". TLT encourages the development of soft skills, such as listening and talking to clients, right from the start of a lawyers career, because, says Lyons, we believe our people are our brand. Addleshaws fielded a team for Teneo, led by Scottish restructuring head Jamie McIntosh, based in Edinburgh. These are: Product features, Product pricing, Placement (location and areas of distribution) Promotional strategy. I am currently struggling with this question "if you were an AG lawyer, recommending the firm to a potential new client-what would you describe as our most unique selling points? It has grown globally through amalgamation ever since, developing in line with a changing world. We act for our clients whatever the scale of their requirements, and have been instructed by over 48 FTSE 100 companies . Unique selling points are typically used as the basis of marketing campaigns. TLT recently organised a Body and Mind Day for a dozen senior managers from one of the firms long-standing clients. With a Placement Scheme or Internship you will get to know the everyday life of an Addleshaw Goddard trainee. The firm has enjoyed a particularly good run in Europe recently, with a spate of new offices: Hamburg (2019), Paris (2021), Luxembourg, Munich and Frankfurt (2022) and in Ireland through a merger with Irish firm Eugene F Collins in 2022. Once partners have gone through the internal process of understanding the spirit of the partnership and its reputation, they can bring in the professionals to make that spirit and culture more distinctive. Find out how we deliver imagination and impact to our clients and people, Discover how we deliver imagination and impact to our clients in over 90 countries around the world, Explore essential insights on the law and how it impacts business. Flashcards. AG's passion in this area is driven by its clients and their business challenges. Viewing things from the clients perspective permeates everything Taylor Vinters does. The above figures are for London. By contrast, Theodore Goddard was a mid-size London firm with a pleasant atmosphere, some interesting media and entertainment work and what now seems the incredibly quaint practice of guaranteeing all trainees jobs on qualification. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. For Broderick, in order to occupy that consciousness, legal firms need to identify just who their key constituents are by profiling the buyers of services. You also want to be making sure that whatever you discuss is truly unique to Addleshaw Goddard - try not discuss things like a full service offering on a surface level because this is not unique to them. Thank you! The practice is particularly well-versed in projects in emerging markets, advising major entities on multi-billion-dollar field development transactions in Asia and Africa. Registered in England and Wales with number 11491880, Registered office at Floor 14, 10 York Road, London, SE1 7ND. Meanwhile, magic circle firms expanding overseas are up against dominant players in national markets. This meant creating a system that would help break down silos and make the due diligence process more transparent and joined-up at every step along the way. But we solve them with the same, single-minded focus. We also tried to limit the amount of self-adoration seen on so many law firm websites. Expressions such as technical excellence, for example, were avoided: Ten years ago technical excellence was important but nowadays clients tell us that they just want law firms to create value and to solve their problems, he notes. Addleshaw Goddard was formed from the merger of Addleshaw Booth & Co and Theodore Goddard in 2003. With over 1,400 lawyers based across the globe, we have a deep understanding of our markets and sectors. Addleshaw Goddard LLP - True Picture - Chambers Student Guide UK Edition All the resources you need to research law firms and barristers' chambers Home Where to start Law firms The Bar Practice areas Law schools About Addleshaw Goddard LLP - True Picture Chambers Student True Picture This website uses cookies This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. 2,060. According to 2010 data from the Society of Digital Agencies, 45% of senior marketing executives considered online applications and social networks a top priority. always ask: Whats the smartest route to the biggest impact? For example: Each year, over 2,500 leading companies and finance players around the world trust us to Copyright 2023 Centaur Media plc and / or its subsidiaries and licensors. Creating your marketing strategy around your business' unique selling points requires you to define the USPs before using them as the base of a successful brand campaign. We also support clients to find imaginative solutions on hundreds of Environmental, Social & Governance-related business challenges and areas of opportunity. We wanted to form a community of aspiring lawyers who care about becoming the best version of themselves. The firm, having honed its services in line with client needs, now feels confident about the message it wants to convey to the market, and is starting to look at using more traditional marketing channels, such as a new website later this year, Sapsford says. They should all contribute to each other., High-profile deals undertaken by A&O, such as advising on the worlds first carbon-neutral city in Abu Dhabi or the largest IPO (the Agricultural Bank of China); the firms top ranking in graduate recruitment; and its staging of a production of Mozarts The Magic Flute at the Glyndebourne Opera House with a cast and orchestra comprising A&O employees and alumni, all build the brand and re-enforce its position in the market, adds Grove: We try and make sure our clients and prospective clients are aware when we are doing things that are different and advanced, and when we demonstrate leadership in a particular area.. The data below was either provided to us directly by firms or taken from their websites. Profits per equity partner came in at 849,000, up from 690,000 . Nevertheless, many agree there is always room for improvement, with one person highlighting the litigation teams still print off bundles to be used once for client meetings, and another noting that, despite the firms policy that domestic air travel should only be done with permission, all Scottish trainees were straight away given the option of flying down to London for the trainee conference. Youve got to build on that position in the market. And youre not limited to seeking support solely from your designated supervisor were told there are a number of different mentor and buddy schemes which is really helpful in accessing other networks and building relationships. In the past couple of years TLT has launched two innovative extranets, for plot sales and for pensions. Lance Sapsford, head of business development at the firm, explains: The legal sector has traditionally been quite backward in relation to the way it has used marketing and a lot of it has been around the traditional event-driven, sponsorship-driven, advertising-driven not particularly well-focused activity. This is now changing, he says, with a big shift away from traditional marketing approaches to business development. The project was focused on the UK financial sector and the overall lack of inclusion and diversity that . You could also try and search for new clients and think creatively about why you think they might have selected AG as their legal counsel. The GDPR rules relating to international data transfers are evolving at pace requiring UK, EU and global businesses to revisit their compliance matrix and keep track of the latest regulatory, legislative and judicial developments. Profit per equity partner for the year at . Visually distinct and original, the impact of the creative upon the company's activities was also extremely noteworthy. The GDL and LPC grants are reduced to 4,500 outside of London. It has a value in terms of reputation management and recruitment, but in terms of business development it has not had any impact at all. Over 2,500 companies have relied on our specialist technology, consultancy and innovation teams. Asia Editor Addleshaw Goddard is closing its Hong Kong office in September upon the expiration of its lease in the city-state. Flexibility is also valued at the firm, with one mole telling Legal Cheek their team is very flexible when it comes to appointments and are more than happy to let me leave my desk for an hour or so during the day, as long as Im getting the work done and meeting my targets. So far, so good, it seems. You have to see your strategy through for at least two or three years, deviate a little bit if you have to, but dont do any U-turns because that would just confuse the market.. When Covid-19 struck, the firms enthusiasm for technology paid dividends. It may not display this or other websites correctly. The new Addleshaw Goddard pushed on nicely in the years after the merger under the leadership of Mark Jones, though an adherence to what was dubbed The AG Way saw a proliferation of buzzwords and slogans within the firm (Three Offices, One Team/Bold and Beautiful clients/a From Me to You mentality). Weve helped clients in 105 countries in the last few years, via our 16 offices across 3 continents. PRIMEWe are a founding member of PRIME, an initiative through which law firms provide quality work experience placements to underprivileged school-age students. 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