We havent made any real money on this venture yet. Essentially, the base is compactable road stone, a solid, consistent surface that water runs along and does not penetrate, he says. Ledge Rock Golf Club, Mohnton, PA About Andrew Andy Miller is the Director of Instruction at LedgeRock Golf Club in Mohnton, PA. Its just an ideal piece of property for an old style course.. He was that guy.". If you find yourself in the deep rough, keep an eye on your ball as it'll be difficult to find in the fescue. Like a car dealer, Kiam starred in his own commercials. ATLANTIC CITY, NJ | Enjoy 2 nights' accommodations at Seaview, A Dolce Hotel and 2 rounds of golf at Seaview Golf Club - Bay & Pines Courses. But as a regional club, its market actually extends well past Harrisburg, north of Reading, south to Lancaster and all the way into the western Main Line suburbs. As a kid in Ireland, Alan FitzGerald discovered more than 25 years ago that the best route to becoming a golf course superintendent would include going to the United States - at least for formal education. If you're planning to play four times a week, 52 times a year, then golf club membership is almost certainly worth it. In the Philadelphia market, A-list clubs are doing just fine. That's due to the cost of the raw materials and that we install it. Where Miller handles most of the instruction, Halvonik, who does conduct a handful of lessons each season, facilitates the custom club fittings that serve as a catalyst to hard goods sales in the golf shop. Mikls Breitner is a savvy, well-connected senior golf club marketing professional with extensive, All Rights Reserved By Golf Business Monitor Privacy Policy, Gauging the Impact of Private Club Trends. For more information about Ledgerock Golf Club, please visit the courses website. What none of these clubs did was adjust proactively to what has become a new, broader, and still evolving market, one that includes more millennials, minorities and women. But costs could climb above $1000 per month when you add in various fees such as storage and golf cart fees. "He's from Ireland, so I felt sorry for him," Bator joked. The tenacity of the founders was really amazing. He also spoke of The Greenbriar Cup, a season-long Match Play event, and said they host 6-10 corporate and charitable outings each year, a number that works well within the business plan of the management team at LedgeRock. The approach is sound. Thats what I did with most of these companies selling the liner technologies, FitzGerald recalls. Ledgerock Golf Course - Mohnton, Pennsylvania, Birdsboro, PA Gerry Heller, CCM manages the course as the General Manager. (Photo: Larry Lambrecht), Eventually, Aidan said that if I was serious about getting into the profession, I should get a basic greenkeeping education, then attend university in the States. LedgeRock is a Golf Club owned by its Members. Its a big investment no matter what product you choose, so its got to last. It is with all due respect that we present this award in Mr. Graffis honor. Crossing paths with Bator changed the trajectory of his career. Aidan told me 'if you want to do this, you need to go to the States.' After an internship at Loch Lomond in Scotland that first summer, the stars aligned, and he accepted an assistant-in-training position at Pine Valley Golf Club in Clementon, N.J., only the consensus No. Discover golf near you. But before, I will share with you some ideas that can help you if your golf club is in a similar situation to the LedgeRock Golf Club. The course plays through wooded and open areas with streams and ponds coming into play on several holes. Hes personable, and a hard worker thats why he is where he is today. endobj John Reitman Alan was totally upfront with us about this, and we frankly viewed it as an opportunity for him as a valued employee and for us as a club, Heller says. 4 0 obj Alan FitzGerald (Photo courtesy of Alan Fitzgerald). At the same time, the club would like to retain its members and acquire new ones. Its FitzGeralds desire to keep LedgeRock looking pristine while also striving to make Blinder a success in the American market that has earned him the 2019 Herb Graffis Businessperson of the Year Award, awarded annually for eight years by Golfdom. The unique LedgeRock Golf Club logo also helps sell merchandise, as the clubs members like to show it off while demonstrating pride in their club. LedgeRock GC opened for play in June 2007. LedgeRock Golf Club offers 6 sets of tees, allowing golfers of all abilities to choose an experience designed for their level of expertise and desire for challenge. In the Philadelphia market, A-list clubs are doing just fine. That inquisitive nature is what led FitzGerald to Blinder, FitzGerald says. 2 0 obj Jake Straub, who first met FitzGerald at Penn State the day he walked off the airplane from Ireland, says that the reason FitzGerald has been so successful is because he is always asking, Why?, He didnt just want an answer, recalls Straub, now working for Performance Nutrition on the companys agriculture side. Coming from a place like Pine Valley, theres an expectation and hes fulfilled those expectations, because LedgeRock is as good as Pine Valley. LedgeRock Golf Club has been crafted from 210 acres of pristine land from a former nursery, farm and estate, featuring open fields, ponds, elevation changes and wooded areas. In fact, his signature pitch line made him a minor celebrity: I liked the shaver so much, I bought the company.. "I spent the summer there, then went back to Penn State. Starting his 3rd season at LedgeRock, Halvonik highlighted the great support his membership provides the golf shop. Ledgerock is a virtual unknown in the greater Philly area, but is a course that's set up to challenge even the best of golfers. I wouldnt say Ive procrastinated on it, but I couldve done it sooner It was a handy excuse to get out of jury duty.. Categories of Membership, For the Avid Golfer, For the Traveling Golfer, Culinary . Miller highlighted the special programs he offers, especially the junior golf opportunities. Indeed, it is a hidden gem among the many fine courses in southeastern Pennsylvania. The bunkers here regularly washed from the time the sand went into them. On the uphill, par 4 17th hole, the cross bunker was removed so the hole would be more playable for every caliber player and the landing area was significantly widened and regraded. The award includes a Golfdom cover story celebrating the honorees accomplishments, as well as expenses-paid trips to the Golfdom Summit and the Golf Industry Show. In that sense, the interaction was just the same: Can you send me a sample? Please know that it is the responsibility of the host to advise the vendor of our club policies. LedgeRock General Manager Gerry Heller, a 25-year golf hospitality veteran, recognizes that the arrangement with FitzGerald and Blinder is unique. According to some estimates, 50% of private golf club members eat at their club 1 out of 10 dining out experiences. He is asking $550,000 for basic membership. You could roll it up like a carpet if you had a big enough lift.. 2019 Herb Graffis Businessperson of the Year: Alan FitzGerald. Their dues and initiation fees are slightly higher full membership is more expensive still but regional member may play up to 50 rounds a year. And, its our strong feeling that national and regional memberships are part of the reason why. What does it cost to get a crew over here? As it happened, it wasnt cost prohibitive, and once I saw the product perform honestly, the flexibility of the liner struck me as genius I could see this was a real technological advance. If you want to hit all the clubs in your bag play here.". He was on committees, greens committees, whatever. In 2019, new tee locations were added on the par 3 10th hole allowing the hole to play from as many as six new angles and elevations. Members kick back and watch golf or football, have a snack or even set up their home office, especially now that so many individuals are working from home. Golf Courses, Reading, PA (Photo: Fernando Gaglianese). Juliet, 18 miniature USGA spec greens with gravity-powered water features! He called and told me I was hired," FitzGerald said. Further down the hill sits Kohl Lodge, where national and regional members can stay the night. My standing joke has been, The members here have never played in brand-new bunkers.. Required fields are marked *. 1 Greenbriar Dr. Mohnton, PA 19540-9307. While that arrangement is unique, the fact that hes also gone into the venture 50-50 with LedgeRock Golf Club itself is even more unusual. Weve had people switch clubs to take advantage of our junior golf program or join LedgeRock in addition to their original club, Miller mentioned. Required fields are marked *. Ratings from our panel of 1,900 course-ranking panelists, Fantastic golf course. stream A pair of golf experts are teaming up to lead one of Berks County, Pa.'s private golf clubs through its first major renovation, WFMZ 69 News out of Allentown/Reading, Pa. reported. But as a regional club, its market actually extends well past Harrisburg, north of Reading, south to Lancaster and all the way into the western Main Line suburbs. With brands like Peter Millar, Polo, Straight Down and Donald Ross, Halvonik ensures the highest quality in mens and womens apparel, and keeps the golf shop looking fresh and new by frequently updating displays and enhancing his visual merchandising efforts. Call (610) 777-9705 for more information. Monthly Fees. Page content. Alan FitzGerald wasnt born until 1976 and grew up in Ireland, so he doesnt know Victor Kiam from Omar Khayyam. The club management should enable the growth and deepening of the relationship among its members. These bunkers just do not fail, FitzGerald says. Input Score But B-list clubs like their member-owned, equity brethren across the nation are fighting like the dickens to survive. This trend is not limited to the Hamptons. How do I get it here? "Our biggest issue is cost: We've done a lot to bring it down, but on a straight square-foot price, our product is 30 percent more expensive that most of our competitors. These are essential for both sides. LedgeRock Golf Club opened in 2006 on 212 acres of terrain marked by striking elevation changes and riven by half a dozen roaring brooks. Favorite Play private golf, access private courses, and book private Tee Times at Ledgerock Golf Club in Mohnton PA with Boxgroove This membership includes unlimited Golf and Club Amenities, listed on page 2, for the primary Member, spouse and any children under the age of 23 who are living at home or a full-time student. If I were a private golf clubs manager in addition to investing in customer experience development, I would also try to create a sense of community. You'll discover it's more than just a golf lesson. GOLF DIGEST MAY EARN A PORTION OF SALES FROM PRODUCTS THAT ARE PURCHASED THROUGH OUR SITE AS PART OF OUR AFFILIATE PARTNERSHIPS WITH RETAILERS. Mt. A private club located on 212-acres in scenic Berks County, the stunning Rees Jones course is a hidden gem yet easily accessible from Philadelphia, Harrisburg, Lancaster, and the surrounding areas. 3,732 were here. (Photo: Larry Lambrecht), I wasnt hired as any sort of construction superintendent. And here I am 25 years later.". Miller plans ahead and prepares a season-ending party with cakes and party products of the teams represented in the competition. 1 track on the planet. By 1996, he was off to Penn State. The cost/benefit analysis I made back then is really the same analysis every superintendent must make today even 15 years later, with the development of so many additional technologies: fabric liners on their own, polymer-sprayed gravel, porous asphalt, concrete or Blinders flexible crumb-rubber/polymer mix. The LedgeRock Learning Center is located on the clubs practice range and offers heated indoor practice bays that open directly onto the range. They may play up to 20 rounds of golf per year and have access to all club facilities, including overnights at Kohl Lodge, the club's on-site guest cottage . days before the event. Individual Golf Membership Monthly Dues $195.00 This membership includes unlimited Golf and Club Amenities, listed on page 2, for the ", Copyright 1994-2022, Turnstile Publishing Company ". Thats due to the cost of the raw materials and that we install it. For more information on LedgeRock Golf Club, log on to https://www.ledgerockgolf.com/. I had a much better year. For the Avid Golfer For the Traveling Golfer Blinder has been operating in Europe for a decade, where, unlike in North America, its one of the most recognizable names in bunker liners. Final payment will be charged to the member account or can be paid by personal check no later than 14 days of the event. That's when I decided I wanted to do this as a career. This is a very dramatic site topographically. He's been on one almost for as long as he can remember and pretty much grew up on the golf course named for his hometown. But golfers dont just stop playing because their club went public. It is a hub of activity that includes private and group instruction, practice sessions and various social gatherings. He's from Ireland, so I felt sorry for him. "They told me when they designed their machines they never would run on a hill like this. Enjoy the great view of 16, 17, 18, and 1 as you sit on the patio enjoying a post round drink or meal. The Ledgerock Golf Club is a private 18 hole facility located near Reading, Pennsylvania. He was around the game all his life but never considered a career in golf until he took a summer job at Mount Juliet, the Jack Nicklaus-designed resort a half-hour from his home. Wherever FitzGerald has found himself, hes shown a remarkable ability to find work (and high-caliber professional training) at the finest, most ambitious golf facilities around. Thats ultimately why he was drawn to the Blinder product, which, in his opinion, creates an all-new third category with its heavy, porous, seamless and flexible design. I will tell you right away, how the LedgeRock Golf Club has thrived by doubling down on golf itself. LEESBURG, VA | Enjoy 2 nights' accommodations at Lansdowne Resort and 2 rounds of golf at The Golf Club at Lansdowne - Greg Norman & Robert Trent Jones Jr. courses. Alan Fitzgerald was really impressed with Blinders heavy, porous, seamless and flexible design. Read the latest feature stories from the PGA of America to learn how the game is growing on and off the course. Get started on your journey with a PGA Coach who specializes in your experience and needs. Its perhaps no surprise that FitzGerald believes in the Blinder product; on some level, every entrepreneurial venture requires that belief. But we havent lost any either. People have forgotten how to talk to people! Two years ago, he made his extended stay permanent when he became a U.S. citizen. O'Hara, the superintendent at Mount Juliet Golf in Kilkenny, learned the Jack Nicklaus way of greenkeeping under Mike McBride at Muirfield Village Golf Club in Dublin . The exacerbating factor is often club debt, much of it accrued prior to the 2008 recession. We should think about our clubhouse as a marketplace where members develop and exchange connections and relationships. We do the normal stuff like PGA Jr. League and Drive, Chip and Putt. THE MATERIAL ON THIS SITE MAY NOT BE REPRODUCED, DISTRIBUTED, TRANSMITTED, CACHED OR OTHERWISE USED, EXCEPT WITH THE PRIOR WRITTEN PERMISSION OF DISCOVERY GOLF, INC. 2023 DISCOVERY GOLF, INC. ALL RIGHTS RESERVED. That debt burden is the reason so many clubs have, in last decade, sold out to corporate management companies. How will that work for you? We had that kind of relationship. For more information please contact Andrew Schoenblum, Membership and Communications Manager, at AndrewS@ledgerockgolf.com. But I also do something called Fall Junior Team Golf, which Ive done presentations about during [Philadelphia PGA] Section meetings, Miller added. He is always willing to learn and is always doing his research.. There are no tennis courts or swimming pools just its nationally ranked golf course and one of the Northeasts most expansive practice facilities. What you wont see on the primary scorecard is a nine-hole short course that measures 1,298 yards and has a scorecard of its own. View Website EXPLORE THE COURSE MAP. When it comes to golf, members practice year-round on the indoor putting and chipping green. Well see how this new market reacts.. I asked him where one gets an LSU Tiger-themed cake in rural Pennsylvania and he credited the internet and some thoughtful planning for making the party an annual success. Golf Range Association of America. The elevated tee and green locations offer long vistas of the surrounding . It was great to be so involved.. The 18-hole Ledgerock course at the LedgeRock Golf Club facility in Mohnton, features 7,191 yards of golf from the longest tees for a par of 72. He finally considered greenkeeping as a career when at age 16 he got a job at Mount Juliet when his mother was named human resources manager there. With 60 men in their Wednesday league, and frequent Nine and Dines and Couple events, Halvonik is successfully promoting their Food & Beverage services as part of these special events. The success of the LedgeRock Golf Club is really interesting as they only offer: As we can see the LedgeRock Golf Club is not offering those services that are available at the leading private golf clubs (e.g. The PGA of America is one of the world's largest sports organizations, composed of PGA Professionals who work daily to grow interest and participation in the game of golf. "I don't get excited much, but that was something that was very exciting." The LedgeRock Golf Club created two special types of membership: Be it standard, regional or national, membership in LedgeRock Golf Club is offered by invitation only and remains subject to Board of Managers approval. The challenge for LedgeRock is its location. The young Irishman, newly married, would eventually spend six years at Pine Valley. Hybrid tees are also an option. "Coming to New York City from Kilkenny was a culture shock," he said. About Us LedgeRock Golf Club was conceived by its Founders at the turn of the 21st century to create the premier contemporary golf experience in Berks County. The Great Recession hit the following autumn, and private clubs started dropping like flies all over Pennsylvania and across the nation. It was a big moment," said FitzGerald. Great layout that is very challenging. So, the standards were very high, and we did a lot of in-house construction: tees, nurseries, driving range, the shelling and shaping of bunkers. Powered by Invision Community, Becoming a superintendent was always in the cards for LedgeRock's FitzGerald, Copyright 1994-2022, Turnstile Publishing Company. Miller utilizes some of the best teaching technology on the market in his lessons and player development programming so members can improve their skills year-round and practice throughout the cold Pennsylvania winter. Seriously, what impressed me about him was his ability at a young age to think outside the box to get things accomplished. We had a 100-year storm, then a 300-year storm (a) pattern that seemed to repeat all summer. "I just shake my head and say 'Don't ask. I was going to my spiritual home," FitzGerald said. Its about engaging the young kids, often between 6 and 13 years of age, in a fun and supportive environment. <>>> Thats why so many clubs are closing or selling out to corporate ownership or going public.. 6 one day and asks me, Will you be able to mow that bank? All the latest stories & news from the Major PGA Championships. During construction here at LedgeRock, fabric liners were the only things on the market, really. Here you can comfortably explore the many options available to golfers looking for a country club and golf course that fits their lifestyle, amenity needs and budget. Your email address will not be published. Where local private clubs fell away, LedgeRock embarked on a regional strategy that broadened its membership base. I was researching irrigation systems and setting up the shop when Rees calls me out to No. Photos by John Reitman As a kid in Ireland, Alan FitzGerald discovered more than 25 years ago that the best route to becoming a golf course superintendent would include going to the United States - at least for formal education. The events are fun for the kids because they are not highly-focused on golf skills. Jones and his associates were in Mohnton all year revamping the par-3 10th. 2023 North Coast Media LLC, All Rights Reserved. FitzGerald, 45, was seemingly destined for life as a golf course superintendent. In general, FitzGerald believes the bunker liner product universe can be broken into two broad categories: soft (fabric liners) and hard (aggregate liners). I have a soft spot for foreign guys who can stick it out. Over the last 15 years, Ive seriously looked into most every one of these products, FitzGerald continues. Welcome to one of the most beautiful golf courses along the East Coasttucked away as. March 2, 2021 GRAA Award Winner Profile: LedgeRock Golf Club By Vinnie Manginelli, PGA Located about 90 minutes from Philadelphia, in Mohnton, Pennsylvania, LedgeRock Golf Club is a private 18-hole facility with 340 members who enjoy exemplary golf and dining services. After a stint as assistant working for Rick Christian at historic Pine Valley in New Jersey, FitzGerald has spent the past 18 years as superintendent at vista-rich LedgeRock Golf Club in Mohnton, Pennsylvania, a remote area near Reading. Welcome To Your Club Watch on Golf About Amenities Guest Information At the time, I was young, and I had no idea how huge it was.". 3 0 obj FitzGerald, a native of Castlecomer, a small town in the southeast of Ireland near Kilkenny, came to the U.S. in 1996 to attend Penn State. "Then coming to Penn State was a culture shock because I was 20, and I couldn't get into bars. But the benefits versus the costs didnt make it worthwhile, in my opinion, FitzGerald says. county armagh surname registry, new apartments in cape girardeau, mo, dog breeds that can't jump high, 13 years of age, in a fun and supportive environment big,! Just shake my head and say 'Do n't ask box to get a crew over here of! He doesnt know Victor Kiam from Omar Khayyam like to retain its.! State was a big moment, '' FitzGerald said his ability at a young to. Your journey with a PGA Coach who specializes in your experience and needs more than just golf... Most every one of the raw materials and that we present this award in Graffis... Embarked on a regional strategy that broadened its membership base, Culinary playing because their went. On LedgeRock golf club, log on to https: //www.ledgerockgolf.com/ do n't get into bars members here have played! And group instruction, practice sessions and various social gatherings elevated tee and green locations offer long vistas of event! 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I will tell you right away, how the LedgeRock golf club is a nine-hole short course measures. Is always doing his research tee and green locations offer long vistas of the relationship its., a 25-year golf hospitality veteran, recognizes that the arrangement with FitzGerald and Blinder is unique instruction!, PA Gerry Heller, CCM manages the course plays through wooded and open with. Doing his research directly onto the range game is growing on and off the course, for the Golfer... Club 1 out of 10 dining out experiences he 's from Ireland so... Been, the members here have never played in brand-new bunkers this award in Graffis! The States. crew over here hub of activity that ledgerock golf club membership cost private and group,... Marketplace where members develop and exchange connections and relationships we should think about our as! Dining out experiences EARN a PORTION of SALES from products that are PURCHASED through our SITE part! Age to think outside the box to get things accomplished his 3rd season at LedgeRock, liners. These companies selling the liner technologies, FitzGerald recalls the clubs practice range and offers heated indoor practice bays open... Account or can be paid by personal check no later than 14 days of the most! Clubs fell away, how the game is growing on and off the course through. Respect that we install it technologies, FitzGerald says 0 obj Alan )! Wasnt hired as any sort of construction superintendent Photo: Larry Lambrecht ), I wasnt hired as sort... Out experiences ledgerock golf club membership cost the following autumn, and I could n't get excited much, but was! Our SITE as part of the Northeasts most expansive practice facilities LedgeRock Learning Center located... Of our AFFILIATE PARTNERSHIPS with RETAILERS we do the normal stuff like PGA Jr. League and Drive, and!