The event was down 5.6% compared to last year at 4.570 million average viewers on FOX. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. And I said all that without even bringing up that profoundly irritating cartoon gopher. He pointed out that despite the ratings decline, NASCAR achieved a "double-digit share increase" last year. The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. The NASCAR ratings for the 2022 season are the best they have been in four years. In fact, Nascar could just dump it all on Netflix - which, according to one study, is responsible for half the decline of TV viewership alone. Photo credit: balpeck on Best Running / CC BY-SA And you hear more and more about this today. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? It makes a world of difference watching on TV. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. The television ratings for sports in 2020 reflect the poll results and the frustration many feel toward the constant sloganeering and political pandering. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 The decline of NASCAR from dominance started circa 2005, and there wasnt any big change to car specs in that time period. Usually, ratings tend to drop through the first couple of events due to the hype of the season. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. The 2019 season was run as regularly scheduled as well. Nascar, he wrote . And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? This year's NCAA tournament ratings were down 11%. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. Schedule/Results. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. The Nielsen ratings for NASCAR's most-watched races, such as The Daytona 500, have plummeted in recent years. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. There were often timesand Im not exaggerating thiswhen a viewer would see maybe five laps of racing, a two-minute break, and then just two more laps of racing before another break. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. A lot of people said they were done when the order from NASCAR to have at it, boys came down. NASCAR looks beyond declining attendance, TV ratings They were even more upset when NASCAR changed its playoff system in January 2014 to create a winner-take-all race among four drivers in. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. News. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. When combined, it shows that NASCAR is in a pretty good place. (Photo by Chris Graythen/Getty Images). NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. . NBA ratings continue to decline amid China puppet LeBron James' attack on police. It would have been nice to have heard more during the championship race from Earnhardt. From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average The news sort of heads downhill from there. The NASCAR season ended on a slightly better note in the ratings, though the season could not quite measure up. Longtime, big-name sponsors are leaving the sport while. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. The trajectory is good. The XFL's ratings were disappointing in Week One. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. Feb. 25, 2023, at 5:39 p.m. Farewell, Fontana: NASCAR's Last Weekend at a Racing Gem. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. Or at least to give the appearance of it. NASCAR TV ratings were once the darlings of the sport. The playoff system eliminates 25 or more drivers from contention with nearly a third of the season still to go. Meanwhile, NASCAR ratings . So no, Johnsons domination wasnt directly a factor in the decline of NASCAR but their failure to market it most definitely was. The league's first game of the 2023 slate, the Vipers vs. Renegades, drew 1.54 . He is likely to build a fan base fast. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. You could say it was NASCARs New Coke, except Coca-Cola was smart enough to change the formula back in response to furious customer backlash. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. They are now just one part of a bigger picture: one pixel of a screenshot. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. "While it's easy to cite 'cord-cutting' as a catch-all explanation for what's going on, keep in mind, Nielsen ratings do incorporate streaming services, albeit imperfectly . He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. I think thats some pretty solid footing.. Jimmie won a lot. I can also dispute other reasons for it that I see being offered today. You will find all of your NASCAR ratings coverage at Sportsnaut. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Their reputations and regional fame followed them to the national stage. That. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. And stage races have also not gone over well with purists. Our share of those TVs that are tuned in is up 18%. Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA The XFL also had a better Week 2 performance than the 2019 Alliance of American . And he had a very large fan base. In 2008 Kyle Busch smoked the field for the first 26 races, winning eight of them and setting the NASCAR world on fire with his brash and unapologetic racing style. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. A leading business development, project manager in the auction and liquidation industry, and consultant for various local and national government offices in the Philippines. The Decline of NASCAR, Non-Reason #1: The Cars Are Too Spec I'll submit that this is a reason a few fans I know stopped watching the sport. This was a problem that actually needed to be addressed and wasnt. And the same is true for NASCAR. After sweeping claims of a toxic work environment throughout 2020, the star and her show have been scrambling to make things right. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. That metric is down 16% over the last 24 months. Photo credit: Zach Catanzareti Photo on Best Running / CC BY NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. Bowlesy thinks there needs to be an element of risk for racing to be exciting; I dont tune in to races to see a car potentially fly into a catch fence and injure spectators. Its possible that the most popular driver not performing well hurt the sport, given the sports fan demographic. They are included along with social media engagement, streaming, and the like. Yes, thats actually true; read it again if you need to. The decision . OutKick reported: The NBA ratings are worse NASCAR sits on an upward trajectory for the first time in a while. who has many relatives from the South, was merely offering his opinion. Johnson is getting some commiserations from the fans after the ratings came out. Sundays NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). With all the different metrics used to measure a sport these days however, it can be complicated. Still with me? For the first time in over a decade and a half, they seem to be headed in the right direction. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Which meant that other drivers didnt win a lot. NFLX And maybe this time, they will have learned from their mistakes. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. I'm just . The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Not only in the business world, but in all sports as well. Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? No longer will teams win titles by dominating speedways; driver skill will be more of a factor, as it should be. Related: NASCAR ratings on big rise compared to recent years in 2022. . Feb 25, 2023, 2:33 AM. 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