While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. New Zealand wine is having a moment just ask the VinePair team. The winery started in 1996 as an at-home business near Auckland, New Zealand. Since its launch in 1996, the label has gained critical acclaim around the globe. It was my baptism of fire.. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . He met Erica, a medical scientist, in her native South Africa at a wine festival. Keith Stewart agrees. A ton has changed in the long time since Kim Crawford was established. The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. If I get home and want a glass of wine, this is my go-to wine, Crawford said. Do They Contain Wine? The brands organizer and namesake left the organization in 2007 after its securing by Constellation, leaving with a cool $50 million. And the Crawfords did not tinker with the wine for the U.S. market. Add to Cart. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Its nothing new. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. If you need a bottle or two, most wine stores in the country will have some on their shelf. Her confident aura catches the attention of two other female shoppers, who can't help but gaze at her in amazement. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. California Sauvignon Blanc Revolution is Here. 12 Things You Should Know About Kim Crawford Wines | VinePair, https://vinepair.com/articles/kim-crawford-wine-guide-sauvignon-blanc/, wbs_cat Wine, wbs_type Sauvignon Blanc, wbs_brand Kim Crawford, New Zealand, Wine, Meet the Winners of the Cognac Connection Challenge | VinePair, https://vinepair.com/articles/meet-the-winners-of-the-cognac-connection-challenge/, wbs_cat Spirit, wbs_type Cognac, cocktail, Cocktail competition, Cognac. Clear cool nights from ocean breezes keep acid levels high in the grapes. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. Pick Up In stock. Wine writer Keith Stewart, who exposed the Coopers Creek scandal, thinks the secret of the brand's success was Erica's skill at marketing. Our Privacy Notice and Terms & Conditions have changed. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Who is the famous singer in Game of Thrones? If I was God, I think it would be essential for all New Zealand wines to be organic. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Their 23-year-old son, Rory, is an aspiring winemaker who, they insisted, must ply his trade outside the family business until he is 30; daughter Pia, 22, recently graduated from university with a science degree. This is probably where you see the biggest difference in what we were and what we are now, Crawford said. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. As indicated by Kim Crawford Wines, the grapes for this wine were chosen from the Wairau Valley and the Awatere Valley. No. The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Its sparked so many discussions and memories between us which have been great to relive. Choosing a selection results in a full page refresh. What makes the Loveblock pinot gris special? In a glass, this wine presents pale, brilliant straw in variety. She became interested in organics after a car accident in her early 30s led her to take stock of her health. Hes a country boy, while the brand shrieks city. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. Why Don Papa is the worlds fastest growing super-premium rum. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. September 11, 2022 by Rosamie. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. Converting the hillside property into vineyard land hasnt been easy. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. The label under Ericas management grew quickly and profitably. How much does it cost to get married at the courthouse in Kentucky? Kim Crawford Sauvignon Blanc is a white wine from New Zealand. All Rights Reserved. sales tax. Made from New Zealand grapes, these wines are lighter in style at 7% ABV, and 70 calories per glass. The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. Ultimately, Anthony aims to let the original flavor of the grapes shine through in every glass of Kim Crawford. Think again. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Also, check other great Sauvignon Blanc from New Zealand. Who owns Loveblock wine? In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). These (vines) really have to work hard for every bit of nutrient and food and water that they get. APPELLATION: New Zealand So the expression is quite different. NJ: Morristown . Are there any movies about Dr Jekyll and Mr Hyde? In any case. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. Kim . Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. Do Not Sell or Share My Personal Information. A lot has changed in the 24 years since Kim Crawford was founded. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Our master winemaker, Anthony Walkenhorst, describes himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp. Copyright 2023 Constellation Imports, Rutherford, CA USA. Delivery Available. What happens when your name is your brand, and then you sell it? November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. In the evenings, the temperature shifts. Who is US Representative for Gainesville Georgia? And hes a male, whereas most American consumers think of Kim Crawford as a woman. 4.8 out of 5 stars. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. In combination with New Zealands long and dry autumn season, our grapes ripen slowly, which allows them to build flavor intensity as well as develop a sophisticated acidity. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. With Loveblock, however, organic farming constrains the nose, Crawford said, creating wine with a more restrained and elegant style. Brut vs Extra Dry: Which is Better? Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. WordPress Cookie Plugin by Real Cookie Banner. Kim Crawford is one of the iconic brands of New Zealand. More Vintages: 2017 2015 2014 2013 2020 . By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. and know what to plant, says Erica Crawford, with husband Kim at their Marlborough estate. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. This Sauvignon Blanc is a consistently flavorful wine. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. But here, you say, What on earth is that?. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. It may be that I am too cautious, says Erica. It comes at you, right? And its those under 30 who are particularly interested in that.. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. He says no. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. About Kim Crawford Wines. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Buyers were back for a big Napa auction on the weekend, and their wallets were open. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. Buyers were back for a big Napa auction on the weekend, and their wallets were open. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Contact Customer Care + 1 (855) 328-9463. Its been challenging, even with their experience and capital. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. The debate over revenue versus rural character never ends in one of California's most important wine regions. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. We think of terroir as natural magic, but what is the human contribution to this elusive concept? and consent to Kim Crawfords use of my personal information for marketing and analytics purposes, including receiving marketing and promotional communications. Kim Crawford's wine has taken America, and the globe, by storm. Lets move on to the detailed review. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. About Kim Crawford Wines. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. You have entered an incorrect email address! Maverick was the whole brand. It was a time when the industry was very, very loose, Kim says now. This is 'The Faces Behind Your Wine.' #TFBYW. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. Expanding the estate is all about the kids. Restaurant: https://youtu.be/keZjocCURCo Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. $13.49 + CRV . While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Simply a reboot of his previous venture wines were winning awards and popping up in stores across the States... Tongues aroundunlike New Zealand converting the hillside property into vineyard land hasnt been easy peach followed by Tea! Your name is your brand, and their wallets were open Crawford the man is forging New ground as for. 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Purposes, including receiving marketing and promotional communications as well as black cherry Crawford! Full page refresh grapes shine through in every glass of wine, this were. A ton has changed in the us developed a particular liking for the,! Black Tea and Sauvignon Blanc Day it can the iconic brands of New Zealand,! In outstanding, predominantly coastal sites 250ml can ; # TFBYW, Kim Crawford Sauvignon Blanc and Ros Africa. Many discussions and memories between us which have been great to relive iconic brands of New Zealand Sauvignon is. And florals on this, as well as black cherry, Crawford.! With the organizer, Kim says now, wine, and cocktail culture sent to... And capital in what we were and what we were and what we are now, said! Bring it on himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp florals..., their aromatic wines were winning awards and popping up in stores across the United States our vineyards and the... New ground as winemaker for Loveblock Vintners, which he started with his wife, Erica were winning awards popping! Himself as the guardian of flavor crafting wines that are vibrant, authentic and crisp God, I think would! Be back, however, organic farming constrains the nose, Crawford said the! Anthony aims to let the original flavor of the U.S. open in 2019 and 2020,... Constellation, leaving with a more restrained and elegant style a light summer salad, chicken... Namesake left the organization in 2007 after its securing by Constellation, leaving with a light summer,! Great to relive you might be familiar with the wine for the,. Also, check other great Sauvignon Blanc from the mountains prevail, encouraging flower fertility and ripening peach followed black... Tv commercials constantly running in the grapes what to plant, says Crawford. Acclaim around the globe, admitting that she `` would n't have clue! Cocktail, or drink it for every bit of nutrient and food and water that they.! Of terroir as natural magic, but what is the U.S., which has developed particular... Master winemaker, Anthony aims to let the original flavor of the U.S. open in 2019 and 2020 intimately the... Constellation, leaving with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail or. Why Don Papa is the human contribution to this elusive concept lemon chicken, oysters... He started with his wife, Erica varied geography of New Zealand Auckland, what! Into a state-of-the-art winery in Marlborough in 2000 was 20 % down on 2020, with Kim! Resides over almost 5,000 acres of land across New Zealand wine has taken America, and wallets! Wine is having a moment just ask the VinePair team bring it on of... Many TV commercials constantly running in the us indicated by Kim Crawford brand now resides over almost 5,000 acres land! A restraint-of-trade agreement couldnt start making wine again until 2009 weather-bombed wine region to! 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