The rise of social media has been key for the success of top Latino influencers too, providing them with a platform to share stories from different angles whether its about culture, identity, or lifestyle. Hispanic YouTubers create content highlighting the Hispanic experience and showcase their culture in an engaging way that resonates with many viewers. Olalla Lopez, better known by her social media name Caeli, is a Mexican YouTube celebrity and one of the Top Latin Influencers with a massive fan base across social media. Aside from speaking Spanish very well, Salice also shares a slice of her life as a Latina through her funny videos on YouTube, TikTok, and Instagram. In this case, leveraging Latin influencers is one of the best options for brands to reach their target audience. Famous Hispanic influencers also typically collaborate with brands or companies by creating sponsored content that subtly promotes products or services. These social media stars have 1,000-10,000 social media followers. Lele Pons 2. KRYSTAL LORA @krystallora 65.5K (Top Latin Influencers), 48. He has also co-created a mobile game for Microsoft, Android and iOS called Karmarun, which has been downloaded over 2 million times. We've rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. For example, Selena Gomez is open about her struggles with mental health issues. Adrian Alejandre is more than your typical counseling and family therapist. ELIZABETH RUIZ @elizabethruizxo (505K), 31. Gutirrez discovered her passion for journalism while she was studying abroad in Madrid, Spain. Crain's staff compiled this inaugural list; the timing "couldn't be better," says Gloria Castillo, CEO of Chicago United, a nonprofit that works to diversify corporate boards and C-suites. Yuya has her own makeup line in several Latin American countries and has a star on the Las Vegas Star Walk for promoting peace through her videos. Eloy Jimenez, Yoan . Latina Instagram influencers are also vocal about their experiences. ), but what stands out the most is the people. Her popularity as a social media influencer has earned her TV and film projects, such as an appearance in a web series, hosting the Mexican version of The Voice Kids and the 2017 Kids Choice Awards, and lending her voice to the Spanish version of a popular American animated series, Trolls. Nahrin (@oncloudnahrin) 2. Amplifying brown voices, one story at a time. Hispanic influencers immense popularity can be attributed to the fact that they infuse their work with love for their Hispanic heritage, language, and culture. Selena Gomez is honest with her followers, and they appreciate that. Riccardo Simonetti. CaELi has also worked with some of the worlds biggest brands, such as Coca-Cola and Procter & Gamble, and has earned two MTV Millennial Awards and a Mexican Nickelodeon Kids Choice Award.. Leading up to the marathon, she held several fundraisers to collect donations of bras, underwear, soap, toothpaste and other items. Diego Leon is a Bronx-based fashion blogger and one of the top Latin influencers who creates dapper, classic, and vintage menswear fashion accessible to everyone. She is one of the most popular Hispanic influencers in the United States and has won numerous awards throughout her career including five MTV Video Music Awards, four Latin Grammy Awards, two Billboard Women In Music Awards, and one Brit Award among many others. Mexican beauty vlogger Mariand Castrejon Castaneda, popularly known as Yuya, is also one of the Top Latin Influencers. Nena, one of the top Latin influencers, is a Mexican beauty and makeup vlogger based in Chicago. Furthermore, famous Hispanic influencers typically offer creative ideas for marketing campaigns that can be tailored specifically toward different target markets within the demographic group. Ald. He is an accomplished poet with his work in publications like Oxford American, Los Angeles. Before her internet fame, Julie worked as a fashion editor and stylist. ADRIANA ALEJANDRE @latinxtherapy 106K (Top Latin Influencers), 46. Brazilian internet sensation Camila Coelho wears many hats as a beauty and fashion content creator, fashion model, blogger, makeup artist, TV personality, YouTuber, and entrepreneur. InCast offers to launch Instagram campaigns for businesses in minutes, costing as little as $250. Linda Elaine is one of the top Latin influencers, an Afro-Latina health and wellness influencer who is best known for her inspiring YouTube channel covering makeup tips & tricks, spiritual insight, hair care & styling videos, weight loss tips/vids, and everything else in between. Latinas Uprising helps new and aspiring attorneys through the higher education maze and provides tools to overcome the systemic barriers of law school. Jackson's background and upbringing allows her to provide a voice for laborers and business owners that make up the hospitality industry. Yuya began her career shortly after winning a makeup contest on YouTube at age 16. In response to COVID-19, Lozano created a spin-off organization, We Got Us, which has recruited more than 1,000 volunteers and addresses immediate needs in the community like food and masks. Luis Fernando Flores, better known as Fernanfloo, is a 28-year-old Salvadoran online gamer, YouTuber, and one of the Top Latin Influencers best known for his gameplays and comedy videos. She has over 343 million followers on Instagram and uses her account to share photos and videos of her work, her travels, and her personal life. Anna Shumate (@annashumatee) 8. Carla keeps updating her Instagram with styling, traveling, fitness, and lifestyle content to inspire women with her work. NK Gutirrez is an actor, filmmaker, fitness instructor, body activist, and founder of Thickletic. German runs two YouTube channels: one is named HolaSoyGerman, where he uploads hilarious videos about everyday life, and the other, his gameplay channel, JuegaGerman, which is the second-most subscribed channel in the Spanish language. Finally, by working alongside top Latino influencers, brands benefit from these experts well-established relationships within the community making it easier for companies to break into new markets and gain visibility within target audiences. First, many top Latino influencers have a vast online presence and reach, which brands are eager to capitalize on. These women are talented, relatable, authentic, and vocal, and their followers love them for it. By providing this kind of advice to their audience members, Hispanic YouTubers become resources for young people who may not otherwise have access to the knowledge or resources needed for success. MARIALEJANDRA MARRERO @mariale (6.0M), 17. Her efforts have resulted in more resources, representation, and funding for under-served communities across Chicago. Why do brands love working with famous Hispanic influencers? FASHION INFLUENCERS 1. She also co-created a YouTube channel named Alondra & Elsy with a fellow beauty influencer and friend Elsy G. Alondra is more active on Instagram where she posts about her fashion inspo, beauty and make-up tips, and more. Maria Bethany Other Notable Hispanic Influencers on YouTube: But before the 1960s, Latinos largely lacked influence in national politics. The United States has a long and rich history of Hispanic influence, both in culture and the media. Sofia Vergara is Colombias highest-paid actress and one of the best Latina influencers 2022 who first rose to fame playing Gloria Delgado-Pritchett on ABCs hit sitcom Modern Family (20092020). These are just a few of the Latinx influencers out there. Lele Pons has come a long way from being a content creator on the now-defunct platform Vine to being one of the Top Latin Influencers. She is also an entrepreneur launching her line of home products and beauty products and has become an icon in the Latin American community due to her advocacy work for Latino rights. Her penchant for vibrant streetwear outfits and color coordination makes her one of the breakout fashion influencers on Instagram today. Latina Instagram influencers have taken over this famous platform, and they are so popular for a wide range of reasons. What: The blog and Instagram account "Clark and Stone" (named after sons Clark, age 7, and Stone, 6) Topics: Fashion, travel and motherhood. And, crucially, they're politicians. In terms of topics discussed in their videos, one popular theme among Hispanic YouTubers is culture. Gabriela Garcia is the founder and editor of Modern Brown Girl. Now 27, Ramirez-Rosa became Chicago's youngest alderman in the February 2015 city elections, defeating incumbent Rey Coln in the 35th Ward by a two-to-one margin. Representing the disabled community, Jillian Mercado is an inspirational fashion model and Latin influencer who appeared in fashion campaigns for Nordstrom, Target, and Olay and became the first disabled cover star of Teen Vogue. Since she became a mom, her career path and priorities have drastically changed. Tanya Lozano . Latina Instagram influencers are also very authentic, and brands from all over the globe love working with them because of their trustworthiness. The Pilsen Murals, which feature Mexican icons and symbols representing the many cultures of Pilsen, are an inspiring nod to the neighborhood's rich Hispanic heritage. In August 2013, he founded his company Luque Social Gamer SL. Moreover, considering that these consumers are now more digitally savvy as they make their purchases online, brands should also know where they spend their time, what sites or social media platforms they frequent the most, and how they consume content. Rocio Velazquez Kato, 34, is her ancestor's wildest dream come true; a first-generation American, first-generation college graduate, immigration policy analyst at the Latino Policy Forum . This past January, Priego was a panelist at The Latinx House at the Sundance Film Festival, the very first official Sundance space for Latinx by Latinx. Kasandra Flores (@kasandraxmua) 6. According to her, many of their disorders may come from factors not considered, such as colonialism. As eMarketer puts it, Hispanics are the key drivers of U.S. population growth. Moreover, top Latino influencers are seen as both knowledgeable and authentic figures that can speak to their audiences shared values and experiences. Chicago, IL 60601 Why are top Latino influencers so popular. Some of the most popular Latina influencers 2022 are Yalitza Aparicio, Lorena Rae, Thalia Sodi, Juana Martinez-Neal, Sofia Vergara, Lili Estefan, Ana Tijoux, and Demi Lovato. Here is a list of top 50 nano influencers in 2023, in lifestyle, fitness, fashion, and food. In 2020, she served as director of special projects in the office of public engagement for the Democratic National Convention. LINDA ELAINE @iamlindaelaine 46.9K (Top Latin Influencers), 50. We have to do it ourselves . "But in some ways, it's never been at a lower point," she says, referring to the current wave of anti-immigrant sentiment. Although raised in the U.S., this Influencer of Puerto Rican descent is a Latino by blood. German also won several awards, including the Digital Icon and Master Gamer categories in 2014 and 2016, respectively, and was recognized as one of the biggest YouTube stars by The Washington Post, one of the most popular by BBC, and one of the most influential in Time magazine. Brazilian comedian, singer, and YouTube star Whindersson Nunes Batista is one of the Top Latin Influencers with quite a massive following on YouTube (43.7M), TikTok, (20.8M), Twitter (25M), and Instagram (58.3M). Vegetta777 has also played with other famous gaming YouTubers from Spain and many other countries in and outside of Latin America. Famous Hispanic influencers should remain active on various social media platforms to maximize the reach of their message responding quickly to comments and questions while also engaging in relevant conversations to earn credibility within the space. This helps top Latino influencers cultivate relationships with their followers and stay connected with their audiences in meaningful ways. Additionally, many top Latino influencers use different languages when creating content thus enabling even greater connection within this particular demographic as well as allowing them to reach out beyond it. To see the complete list of the50 Most Influential Latinosclick HERE. GUILLERMO DAZ IBAEZ @willyrex (8.6M), 13. Honduran YouTube star and beauty influencer, Ana Alvarado, otherwise known as LipstickFables, rose to fame for making beauty tutorials and funny videos about Honduran life, culture, and tradition. Rudy Mancuso 8. A mixed tabby breed, she is 7-years of age and promotes for brands like Friskies, Petfinder, PureVax and Persil. Gabriel uses the pseudonyms Werevertumorro and Gaborever on his YouTube channels, which primarily contain comedy sketches, short films, vlogs, series, and different entertaining content. Credit: The Daily Line. As such, famous Hispanic influencers can effectively leverage those trends to promote a brands product or service in an authentic manner that consumers can trust. Among them are some of the most dynamic and fierce Latinas who exhibit the characteristics of true change-makers. Spanish Youtuber Willeyrex, whose real name is Guillermo Diaz Ibez, is best known for posting video game content. Through the use of comedy sketches, vlogs, interviews, etc., Hispanic YouTubers provide insight into the struggles and successes of Hispanics living in America. Alex Pina: Spanish screenwriter Alex Pia, one of the top Hispanic influencers in the United States, rose to fame after creating Money Heist (La Casa de Papel), which became a global phenomenon when it debuted on Netflix in 2017. The show follows the lives of three best friends navigating their careers while coming to terms that they are greater than the sum of their stifling jobs, self-sabotage and cultural stereotypes with the focus on three themes: tokenism, immigration and equal pay. Prior to venture capital, Samara worked at Goldman Sachs, where she was continually ranked top five in selling financial products, providing market insights, advising on portfolio construction, and consulting on business practices. Social media platforms such as Instagram, YouTube, and TikTok are filled with content created by top Latino influencers, enabling them to create unique connections with their followers. Since its official launch in August 2014, her blog has become a source of inspiration for her dedicated followers and has been featured in renowned online magazines and brands such as Vogue Mexico, Glamour, Elle Spain, The New York Times, StyleCaster, and Who What Wear. Here are some of the most popular Hispanic influencers in the United States: 1. Latina Instagram influencers also provide a valuable resource for brands that want to reach the Latinx community. Do brands usually work with top Latino influencers? Top Latino influencers can bring insights into how best to establish meaningful connections between brands and audiences across different cultural backgrounds. In addition, Vera has successfully worked to increase Latino enrollment by ten percent for the Chicago Head Start campaign, and fully enrolling 25,000 children for the Chicago Park District summer day camp. She developed MA Warrior programs, which are a combination of custom meal plans and workouts incorporating resistance training, calisthenics, yoga, high-intensity interval training, and sprinting. Nubia Willman is the editor and founder of Latinas Uprising, a community for new and aspiring attorneys seeking to excel in the legal field. In addition, she has recently joined TikTok where she posts regular fit checks and funny dance videos. Her witty remarks captured the hearts of her growing army of followers on Instagram and YouTube, thus earning her a top spot in Cosmopolitans 8 Best Latina Makeup Artists on Instagram for 2014. On the following pages, read about 25 Latinos (among them five born in other countries and eight first-generation Americans) who have helped make Chicago what it is, and who will be instrumental in determining the city's future. His cinematic way of presenting his videos has attracted not only Spanish audiences but also other gaming enthusiasts across Latin America, making him one of the most viewed and subscribed channels in some of these countries. Weve rounded up ten of the most influential Latinas in Chicago who are spearheading positive change and making a name for themselves. She regularly updates her YouTube channel of 6.99 million subscribers with content ranging from horror, indie, puzzle, or anything that sparks her interest. Today Negocios Now is the most awarded Latino business publication in the past 10 years. Take a look at some of the great Hispanic artists that have shaped Western art and culture. A Latin Influencer who never forgets her Mexican roots, she has taken part in a closet sale to sell off some of her label clothing and accessories and donate much of the proceeds to a charity in need in Mexico. LUIS FERNANDO FLORES @fernanfloo (10.2M), 12. In total, more than 170 members of our community have been recognized in this edition. Latinas Uprisings goal is to increase the 1.3 percent of Latina lawyers in the United States while fostering a formidable group of Latinas who are ready to lead both in their jobs and communities. From business owners to nonprofits and public service to health care, different sectors are represented by these leaders who have worked their way to the top. 5. So recalls Gery Chico, the attorney, former mayoral candidate and one of the people who could stand in that single room. They run organizations that connect businesspeople and the civic-minded in order to strengthen the community. Along with the community service that Gutirrez has done in Chicago, she decided to give back internationally. The heart of Latino Chicago is found in the Pilsen and Little Village neighborhoods on the city's Southwest Side. He is also best known for his quirky impersonations of international artists, including Michael Jackson, Selena Gomez, Shakira, and more. Hispanic YouTubers may also be from countries like Spain and the United States where theres a growing number of Hispanics making up an important part of the population. The mission of the podcast is to talk about issues everyone should know about, through the perspective of two young women of color, and to feature interviews with creatives and change-makers who are breaking barriers in their fields with an emphasis on the stories of women at the intersection of race, gender, class, and ability. She co-hosts the Sistematic podcast with her sister, Alexis, and covers topics of pop culture, art, music, and fashion. Fernanfloo started uploading videos in the form of tutorials and short clips of murder scenes on May 1, 2011. New York City-based fashion model and influencer, Natalie Lim Suarez, one of the top Latin influencers, has become a notable fashion icon since she started modeling at age 15. YouTube - Lele Pons - 17.8m subscribers. Vegetta777 is well-known in the gaming world for uploading a variety of gameplays such as Minecraft, Battlefield, Saints Row, Garrys Mod, and more. 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