It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. WebWhat do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier The patients will now have a choice on how they want to be treated and where they want to be treated. That is terrifying and utterly wrong. Disclaimer: This essay has been written by a student and not our expert nursing writers. (Department of health, (b) 2010), A Change4life van is used by the Healthy Lifestyle team to deliver cooking sessions to help at-risk families learn how to cook simple, low-fat meals. (BBC (a) 2011). Now, to be fair, lets see some examples of personality weaknesses to see how they play out in real life (or in fiction): 1. (M Prasad is Sr. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. All three of the campaigns are linked by the personal responsibility agenda which states that the people have to take responsibility for their own health, this has its own strengths and weakness with one of the main criticisms being that the government do not want to take the blame if this does not work instead the blame will be going to the individual who did not take responsibility for their own health. All work is written to order. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. Study for free with our range of nursing lectures! Good communicator. (BBC (a) 2010). It justifies this by claiming it wants a national movement with everyone working together to fight obesity. It will then go through whether enough is being done to promote healthy lifestyles. Food and Beverage News decided to investigate these questions. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. Free resources to assist you with your university studies! The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? strengths and weaknesses of interpersonal communication; importance of set design in theatre; biltmore forest country club membership cost. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. So far 76 companies including Britvic, Cadbury and Kellogg have signed-up as commercial partners to help promote Change4life. WebSummary. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. Whilst I agree that child obesity is a growing issue (one third of children in Year 6 are categorised as overweight or obese) which can cause many health complications such as Type 2 diabetes and asthma [2], this campaign can be extremely damaging to impressionable children who may be susceptible to developing eating disorders. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. Each campaign has in its own way given information on the health risks and what can prevent them. (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. We've received widespread press coverage An additional strength of the social learning theory is that it allows for different ways of learning. Instead of children growing up to learn about a balanced diet, they will be indoctrinated to believe that restriction and calorie counting is healthy, when in reality is it extremely disorder eating. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. They are now planning to spend millions of dollars over the next few years for this plan. Here are commonly recognized weaknesses of management you might try to strengthen: Inability to change Some managers are resistant to change because they're comfortable with the ways they have done things throughout their careers. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. WebStrengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. List of Strengths Creativity Versatility Flexibility Focused Taking Initiative Honesty Dedication Integrity Continuous Learning Self-control Time management abilities. (BBC, 2011), With the changes the ministers, including the secretary of state, will no longer be able to intervene when a hospital is threatened to close. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. 6. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. However, it is what is needed as it could change behaviour. But Change4Life could be fatally flawed from the start. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Change). (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. . (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. The plans will see the GPs being responsible for 110 billion of the health care budget, some of the budget 80 billion of this will be going through to PCTs. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. (Minkler, 2009). Firstly, there is a common misconception that foods can be categorised into bad and good foods, with bad foods including crisps, cakes, chocolate etc., and good foods including vegetables, yoghurts, nuts etc. It has gone through the strengths and the criticisms of the changes. They can also change over time as your business grows and the market evolves. How much has Change4Life cost since it began in 2009? View professional sample essays here. However, some promotional activity has stalled over health organisations concerns regarding companies use of sub-brands on food packs in case it is seen as a health mark. WebChange4Life is the Department of Healths national public health campaign, which began in January 2009. WebOne of the primary strengths of social learning theory is its flexibility in explaining the differences in a persons behavior or learning, i.e., when there is a change in a persons environment, the persons behavior may change. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. There is much to welcome in today's Change4Life social marketing campaign; not least that it tries to avoid hectoring people about their weight. The research that has shaped the campaign has found just how poor much of our food knowledge and culture is something that politicians needed to know. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. To conclude the NHS document has gone through what the changes are going to take place in the NHS and what this will cause. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. The local authorities and primary care trusts will be facing bigger bills if the contraceptive services are reduced. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. 2.) Ability to deliver to customer commitments. This will have catastrophic effects on our economy, the NHS and, ultimately, our society. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. It will go the criticisms that the proposed changes have received and also the positive points that have been received. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. She was halfway through her sentence when he gave a dismissive wave, muttered something she couldnt quite hear, and walked off to greet someone else.. Although this campaign had good intentions, it has come across as insensitive and nave towards proper nutrition and the potentially damaging effects toward impressionable young minds. (LogOut/ (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Other criticisms are that the White Paper was a waste of time and a waste of money. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. In the office, a person undergoes many new processes, work, and experiences, so, learning agility is a crucial strength for any professional to perform A medium banana has around 105 calories [3], so does that mean it is unhealthy? It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. No plagiarism, guaranteed! However, it is what is needed as it could change behaviour. There will be a Health Watch network where feedback will be gathered from patients. No matter what the course of action, it is clear that something needs to be done. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. You can eat too many carrots, a food deemed healthy and youll be deficient in calcium and iron which would hence be unhealthy for your body, but carrots arent suddenly branded devil food, so why is chocolate and cake when it has a similar effect? The second campaign is anti-smoking campaign it will again go the aims, what it has achieved and the criticisms of the campaign. The first phase of the campaign was focused on contraception and the choices available. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. All children are different and will need varying amounts of food they might naturally be a bit bigger, or smaller, or have more muscles, or be more sedentary, or The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. Media plays a big part in a childs development and how they view, interact, and feel about the world, and if this is the type of media that children are going to see, then I am utterly terrified about their mental wellbeing when they grow up. I For intervention-there will be integrated education and service delivery. [2] Public Health England, 2015. WebMy strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, 1.) Copyright 2003 - 2023 - NursingAnswers.net is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). (BBC (a) 2010). With a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. RZ$101220Mw;@ . There is very little independent evidence that social marketing is more effective than other methods of improving our health. 100 calorie snacks [ONLINE] Available at: https://www.nhs.uk/change4life/food-facts/healthier-snacks-for-kids/100-calorie-snacks [Accessed 1st March 2018]. Health director James Gubb stated that the NHS is facing the most difficult financial times in its history and that it is not the time to change structures but its better to get behind the difficult decisions PCTs will have to make. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. Autoryzowany zakad usugowy AGD . Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. Previous Change4Life campaigns have focused on the ways families can take more exercise and how adults can prevent becoming over reliant on alcohol. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. since 2003, Your NursingAnswers.net purchase is secure and we're rated Commonly perceived barriers include: Amount of effort needed Danger Discomfort Expense Inconvenience Social consequences Sometimes it's not just a matter of physical difficulty, but social difficulty as well. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. WebInvest in building new strengths remember your strengths are buildable and changeable. They also stated that the GPs do not have enough power to see any changes in the system. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? (Minkler, 2009). Secondly, as seen by the slogan, this campaign encourages the parents to calorie count. But a criticism that has been put forward is that change4life could be flawed from the start. The Hypo Program is the world's first and only structured education program. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. (Martin, 2008), Now in America the district officials have said that the best way to get young people to stop smoking, is to use bar and nightclub scenes and advertisements that show men and women in sexually suggestive poses. My positive attitude is definitely one of my strengths. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. Webmike vernon royal household; are there snakes in gran canaria; shooting in laurel, md yesterday. The test assesses 20 applicable strengths across four different domains. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. The personal responsibility agenda puts forward that there is the need for people to take charge of changing their own behaviour instead of relying on the interventions that are in place. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. Do you have a 2:1 degree or higher? WebWe have a single aim: to motivate and support millions more people to make and sustain changes that will improve their health. hbbd``b`V+S$ H FWH$ The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. endstream endobj startxref For protection-there will be contraceptive choice, carrying condoms or access to condoms. The Liberal Democrat Health spokesman Norman Lamb stated stark figures which demonstrate the governments strategy on smoking has not been successful. The first campaign is change4life campaign it will go through what this campaign promotes, its aims and what it has achieved so far it will then go onto criticising the campaign and explain what has not worked. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Together, we can deliver more effective campaigns and ensure our public health messages reach the people who will really benefit from them. On 23 March 2003, the 5-a-day campaign was launched by the government to encourage people to increase their consumption of fruit and vegetables to at least five portions. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. Drive website traffic: By posting links to your website, you can help increase online visits. In its keenness to get corporate partners, though, the Department of Health now seems to be soft peddling on the measures that would really make a difference; protecting children from junk food marketing, forcing companies to use the most effective nutritional labelling or really driving the reformulation of our food. In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. The Essay Writing ExpertsUK Essay Experts. WebLaunched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss A key focus of the campaign is the promotion strength in children Driving Directions: Use exit 58 off of I-85. But a criticism that has been put forward is that change4life could be flawed from the start. However, this is far short of the government aim to have it halved. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. The desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely. 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